Buyer Persona Development

Buyer Persona Development


Buyer Personas are composite sketches of your target audience based on commonalities backed by data.

These personas are at the foundation of your content strategy and encourage your prospect clients to perform a desired action (signup/join so you may collect their data for your sales team, or make a purchase.) 

Personas include in depth insights as to how you (or I) will generate content topic ideas that will resonate with your audience and includes data such as: pain points, common questions asked, goals, engagement preferences and more.

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