Editorial Calendar

Editorial Calendar


The editorial calendar is derived from the information within your keyword map, buyer persona, and customer journey. 

It assists you in creating well planned, consistent content that is on brand and meeting your marketing objectives. 

Typical editorial calendars are created at three month increments to allow flexibility. 

Mapped out are the varying assets (blog posts, social, long-form content) aligned with which persona each piece is targeting, keywords, stage in the buyer journey, and more.

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